This has absolutely made my day. many may have already learned of this wonderful product, but i have had my first exposure today. "effen vodka," imported from holland, is apparently named after the dutch word for "smooth." i like to think someone just got really drunk, and said to their friend, "give me the effen vodka." thus the name was born.

the name itself is funny, but their billboards are funnier. props to their crazy ad folks.

i hope they start advertising in my magazine. it would make for great hilarity and endless joke possibility every day.